In this project, we went beyond the technical brief by proposing a fundamentally new concept for the website's homepage. Instead of the standard sequence of single-item shots, we developed a system of "multi-tiered" renders that showcase the full breadth of the collection in a single frame. For the Monolith and Ratio collections, we created unique 3D environments divided into three planes of depth. This spatial architecture allowed us to feature up to 7–8 SKUs simultaneously—from coffee tables to massive cabinets—while maintaining compositional "breathing room" and keeping the focus on each individual piece.

The primary business objective we achieved was an immediate boost in conversion and audience reach. We eliminated the risk of losing potential customers: someone who visits the site looking for a nightstand is immediately presented with consoles, tables, and cabinets, capturing the full scale of the brand within the first two seconds of page load. For the Monolith collection, we used a rhythm of arches to echo the furniture's fluid lines, while for Ratio, we employed rigid geometry and a dramatic interplay of light and shadow.

In addition to the hero shots, we produced a series of lifestyle renders using a practical approach to scene styling. Rather than limiting ourselves to one item per interior, we grouped several pieces from the collection within each zone. This solved two challenges for the client: first, it provided more ready-to-use content for the same 3D development costs. Second, it directly works to increase the average order value—by seeing a harmonious furniture set rather than just a single unit, customers are more likely to purchase a complete suite.

Client: balsaravega.ru
Completion time: 14 days