For the Spanish furniture brand Angel Cerdá, we developed a high-end visualization of their flagship armchair and ottoman. Moving beyond the standard studio shot, we designed an expansive country house interior with deep architectural perspective. Our goal was not merely to showcase a product, but to build a living, premium environment that aligns with the brand’s prestigious identity.

In this project, we applied one of our core principles: maximizing the frame with the client’s own furniture. In addition to the "hero" armchair, we populated the scene with a sofa, coffee table, and dining set from other Angel Cerdá collections. This transforms a single render into a powerful cross-selling tool, offering the customer a complete interior vision rather than just a standalone piece.

The primary artistic challenge was maintaining "focus." Despite the complexity and richness of the scene, we used precise lighting contrasts and compositional leading lines to ensure the viewer’s eye immediately locks onto the primary subject—the armchair. We created a sophisticated, multi-layered composition that serves a clear marketing objective: selling an entire furniture line through a single, cohesive visual story.

Client: www.angelcerda.com
Completion time: 7 days