For the Balsara Vega collection, we moved away from traditional interiors to develop an exclusive digital environment rooted in monumental minimalism. The foundation of this concept is an expansive white terrazzo space punctuated by massive geometric columns. This "sterile" yet tactile architectural backdrop was engineered with a single purpose: to provide a stark contrast to the organic patterns of oak and walnut veneers, placing the material's natural aesthetic center stage.

We managed the full-cycle production for 12 SKUs, ranging from high-precision 3D modeling to final rendering. A core focus was placed on "digital craftsmanship": the veneer matching on the digital models meticulously replicates the intricate hand-assembled patterns of the physical pieces. By utilizing a dramatic interplay of hard light and architectural shadows, we emphasized the tactility and volume of every detail, resulting in premium visual content tailored for both e-commerce and high-impact brand advertising.

The entire scope—from initial concept development to the final visualization of the full collection in various finishes—was delivered within a condensed timeframe of 14 business days. This allowed the client to launch their marketing campaign and open a comprehensive digital showroom well before the physical collection left the factory floor.

Client: balsaravega.ru
Completion time: 14 days