creative speed scale Precision
Mid-Century Project: Designing Environments for Furniture Sets
A turnkey interior project for a furniture brand. We designed a cohesive living space where every piece complements the next, naturally encouraging bundle purchases. To round out the toolkit, we produced cinematic short-form videos to elevate their ad campaigns.
For this project, we moved beyond individual product shots to develop a complete interior design concept, fully outfitted with the client’s furniture collection. The Mid-Century aesthetic was a deliberate choice—it perfectly complements the collection’s DNA, allowing us to seamlessly integrate six different pieces into a single cohesive space, from the bedroom suite to the dining area. This approach enabled the client to launch a dedicated "Special Project" page on their website, framing the furniture not as isolated products, but as essential components of a curated lifestyle.
The apartment layout was strategically designed to showcase the furniture in functional groups. By pairing pieces—such as a bed with its matching nightstand or a media console with a bookshelf—we foster a visual association for the buyer. This "turnkey" interior presentation directly encourages bundle purchases, as customers are presented with a ready-made design solution. While each of the six pieces received its own hero render, the consistent lighting and material palette across all shots maintain a sense of a real, lived-in home.
To complement the stills, we produced a series of AI-driven videos featuring cinematic camera pans. This added dimension showcases the apartment’s spatial flow and highlights fine furniture details in motion. The result is a comprehensive content kit for the client: from high-end stills for the web to engaging video assets for ad campaigns.
The apartment layout was strategically designed to showcase the furniture in functional groups. By pairing pieces—such as a bed with its matching nightstand or a media console with a bookshelf—we foster a visual association for the buyer. This "turnkey" interior presentation directly encourages bundle purchases, as customers are presented with a ready-made design solution. While each of the six pieces received its own hero render, the consistent lighting and material palette across all shots maintain a sense of a real, lived-in home.
To complement the stills, we produced a series of AI-driven videos featuring cinematic camera pans. This added dimension showcases the apartment’s spatial flow and highlights fine furniture details in motion. The result is a comprehensive content kit for the client: from high-end stills for the web to engaging video assets for ad campaigns.
Client: ellipsefurniture.ru
Completion time: 7 days
Completion time: 7 days
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