In this case study, we demonstrate how a smart approach to 3D visualization saves our clients both time and money. Instead of rendering every piece of furniture individually, we design a single, fully realized room and furnish it with multiple products at once—like a bed, a dresser, a wardrobe, and an armchair. This allows the client to get high-quality content for four different items in a single production cycle. It’s significantly faster and more cost-effective than building physical sets or rendering every small table in isolation.

This approach also solves a key sales objective: increasing the average order value. On the render, the customer doesn't just see a dresser; they see a complete interior concept with a perfectly matched armchair. This often leads customers to buy the entire set because we’ve already shown them how well the pieces work together. We applied this workflow to four different collections across various styles, and each time it delivered excellent results: a full package of photorealistic assets ready for the web and advertising.

To maximize the impact of these renders, we used AI to "bring the shots to life" by adding smooth camera movements. These short, eye-catching social media videos cost a fraction of traditional video production but are incredibly effective at grabbing attention in a feed. It’s a perfect example of how we find simple, practical ways to make a client’s marketing more effective without inflating the budget.

Client: ellipsefurniture.ru
Completion time: 14 days