In developing the renders for the Lagom collection, our goal was to ensure the visualization felt like a seamless extension of the product itself. The defining characteristic of this furniture—the complete absence of sharp corners and the presence of soft, radial curves—demanded a delicate touch when designing the environment. Rather than relying on off-the-shelf assets, we built the space from scratch, integrating a rhythmic sequence of arches and niches. This created a visual rhyme: the rounded silhouettes of the furniture are echoed in the architecture of the walls, resulting in a cohesive and harmonious brand identity.

We invested significant effort into the lighting scenario to accentuate the complex geometry of the facades. It was a process of trial and error; we positioned two distinct sunbeams to hit the rounded edges of the cabinets, bringing out their volume and the rich grain of the wood. We intentionally layered the composition, adding a play of shadows from greenery and creating a sophisticated contrast between walnut and oak veneers across different planes. Every detail was driven by our desire to present the product not just as furniture, but as a piece of industrial art.

Beyond the aesthetics, we prioritized technical versatility. The composition was meticulously framed so that key focal points and "white space" remain balanced regardless of the crop. As a result, the client received a truly universal tool: the imagery is equally impactful as a cinematic horizontal hero shot for the website or a vertical format for mobile screens. For us, this project serves as a testament to how a deep dive into design details can elevate a brand and make its visual language truly distinctive.

Client: ellipsefurniture.ru
Completion time: 7 days