In this case study, we focused on furniture visualization for commercial interiors, specifically targeting the restaurant and hotel sectors. Our primary goal was to create a large-scale restaurant scene that demonstrates tables and chairs in a realistic seating arrangement. By populating the space with multiple furniture groups and varied upholstery options, we enabled the client to showcase their entire collection to buyers and hoteliers effectively. This approach allows potential customers to see a finished concept rather than just an isolated chair, making it much easier to sell complete furniture packages for large-scale projects.

In addition to the wide-angle shots, we designed a hotel room scene centered around the main suite: the bed, bench, and nightstands. Here, we used tighter crops to bring the furniture within arm’s reach, highlighting the intricate wood grains and fabric weaves. In the premium HoReCa segment, this level of fidelity is critical—when a render captures every detail and material quality perfectly, the product’s value is established long before the client sees it in person.

Client: ellipsefurniture.ru
Completion time: 7 days